Distribution network optimization is a critical ingredient to sustaining growth through a rigorous customer focus. Sub-Optimal network design can bring inefficiencies in the supply chain resulting in misplaced inventories and higher costs. Distribution network optimization is, therefore, the key to competing in new markets or regions, reaching customers where they prefer to buy and achieving this profitably. Our typical approach involves performing a comprehensive review of distribution strategy and then identifying the key drivers of performance and cost in the distribution network, developing a hypothesis to quickly understand the key trade-offs among important variables such as warehousing, transportation and service level through extensive analysis. Finally, improvement opportunities are prioritized based on the potential value to an organization and a roadmap is built to successfully optimize the distribution network.